Tyson Foods Manager, Corporate Brand in Springdale, Arkansas
We built our name on providing generations of families with wholesome, great-tasting chicken. But today's Tyson Foods is so much more. As values and behaviors around food have changed, so have we. Today, we're innovators uniquely positioned to reshape what it means to feed our world. We boast the fastest growing protein brands, and what's more - we're providing greater transparency into everything we do. This position helps Tyson Foods' achieve our broader business objectives by using effective brand communications and marketing strategies to elevate and protect the company's reputation with key stakeholders, consumers, potential team members, and investors. Reporting to the associate director of corporate brand and creative, this role is responsible for igniting the Tyson Foods brand and purpose through marketing communications, sponsorship funding, and messaging.
ESSENTIAL DUTIES & RESPONSIBILITIES:
Developing then narrative and campaigns for the corporate brand
Develop and execute the sponsorship funding strategy and the paid, owned, and earned media strategy directly with other cross-functional groups and agency resources
Sharing best-practices in and influencing execution of social and digital media with cross-functional partners
Building and executing brand activation plans that add value to owned engagement opportunities
Procuring and analyzing brand measurement metrics in order to provide strategic counsel
Bachelor's degree required in Marketing or related field; MBA preferred
5+ years' experience, preferably in brand management. Prior experience in social media strategy, search engine optimization, or digital-specific marketing roles is a plus.
Microsoft Office suite; social and digital media platforms
Excellent written and verbal communication skills; strong presentation skills
Strong collaborator with a demonstrated ability to influence cross functional teams; strong process management; proven ability to effectively manage multiple projects in a dynamic environment; proven strategic counsellor to senior business leaders; strong problem-solving skills.
Will travel approximately 4 trips per year
Facility Name (Location):
Manager, Corporate Brand
Corporate & External Affairs
Full Time / Part Time:
Company Culture, Inclusion and Diversity Statement:
Tyson Foods proudly embraces diversity and is committed to maintaining an inclusive work environment. Our Culture is rooted in our Core Values and brought to life each day through our 5C Team behaviors (Caring, Candor, Creativity, Collaboration and Commitment). Team Members are the heart of our company and its success and culture is the connecting thread which drives our Talent Strategy to Attract, Grow, Reward and Retain the best talent.
Tyson is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will be considered without regard to race, national origin, color, religion, age, genetics, sex, sexual orientation, gender identity, disability or veteran status.