JOB REQUIREMENTS: Description If you like the outdoors, the reward of marketing innovative consumer products, and a passionate team environment, this position is for you. Based in our beautiful Racine headquarters on the shore of Lake Michigan, you will join a best-in-class team of marketers working on premium outdoor brands. If you like hiking and camping, kayaking, fishing or scuba diving, this is marketer\'s dream job! Learn more about our amazing Camping brands on www.johnsonoutdoors.com or find us on YouTube, TikTok, Instagram and Facebook! As our Associate Brand Manager - Camping, you\'ll assist with executing brand strategy, marketing plans, and campaigns; with collaborating with internal teams on consumer insights to increase profitable growth as well as a wide-ranging marketing communications channels. If you\'re driven, smart, someone who loves to dig in and figure things out, this is a fantastic opportunity to advance your career in Marketing! If you also love the challenge of working both independently and collaboratively with different levels of employees and business partners, and if you want to bring innovative, versatile and industry-leading products to market, then it may be time for you to join the Johnson Outdoors family! Get in touch with us today! What you will do: Under the guidance of the Brand Manager, provide input into the development of brand and marketing strategy. Execute brand initiatives to grow brand equity and brand identity in the market to enhance the consumer experience and loyalty. Strengthen brand equity by executing comprehensive and fully integrated marketing programs that address targeted consumer segment needs. Develop, Collaborate, inform and execute the marketing communication strategy and plan which includes but is not limited to marketing campaigns, graphics, photography, print/TV, advertising, video, packaging, point-of-sale, product catalogs, social media, digital, CRM/DDM and public relations. Evaluate brand and marketing strategy ROI and effectiveness using KPI (key performance Indicator) analysis, metric targets, reporting, testing and tracking, dashboards and related key reporting. Collaborate with sales teams on the planning and implementing of sales programs and activities as necessary to support the sales team, develop sales tools, and attend major shows/customer presentations and present new products. Serve on a cross-functional team consisting of product development, engineering/R&D, sales and operations to support new product launches based on consumer insight and market research. Manage brand representation through field promotions such as tournament sponsorships, show participation, events, ambassadors, and other grass roots initiatives. What you need to succeed: Bachelor\'s degree in marketing, business administration or equivalent job experience. Typically requires a... For full info follow application link. Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities ***** APPLICATION INSTRUCTIONS: Apply Online: ipc.us/t/B9AF88C31F96451C